The combination of traditional news forms and online media is increasing the amount of time people spend with the news. Yay! According to the Pew Research Center for the People and the Press, Americans are spending the same average time with the news as they did in the 1990s, when readership with traditional news forms was higher.
Check out these facts about news and Americans today:
- About 34 percent of the public said they went online for news on a given day.
- About 44 percent of the public said they got their news from a mobile digital format on a given day.
- About 36 percent of the public said they got their news from the combination of digital and traditional sources on a given day.
- About 39 percent of the public said they got their news from traditional forms only.
- Only 9 percent of Americans said they got their news solely from online and mobile sources.
What these facts mean to me:
Print is not dying, as that clichéd saying goes. Instead, people are starting to integrate their news intake with digital and traditional news forms. This doesn’t surprise me; it’s exactly what I do. On a given day, I’ll check the New York Times’ website, look at various magazines and newspapers via Twitter, pick up a print newspaper and read an article in a magazine. People, like me, are browsing all types of news sources and picking out how they best like to get the news that interests them.
For journalists, the process of adapting to these changes has already started. At universities right now, the push is towards multimedia and Web skills. At my internships with two national magazines, I learned the importance of reaching readers through blogging and social media. Although these changes might make a journalist’s job more difficult, with ever more competition for readers, I think that if readers are following the news more, that makes it all worth it.